The business of search engines : understanding how Web advertising, partnerships, and the race for market dominance affect search tools and search results - 1 - Cover Story

Information Outlook, Feb, 2004 by Rita Vine

(21) Danny Sullivan, "comScore Media Metrix Search Engine Ratings." Search Engine Watch, October 28, 2003. http://www.searchenginewatch.com/reports/article.php/2156431. Viewed December 1, 2003.

(22) Stephanie Olsen, "Yahoo! takes a leaf out of Google's book." Silicon.com, November 4, 2003. http://www.silicon.com/networks/webwatch/0,39024667,39116742,00.htm. Viewed December 1, 2003.

(23) Bill Gates provided some clues to the idea of "seamless computing" during remarks made at the 2003 Comdex Conference in Las Vegas. A transcript is available at http:/www.microsoft.com/billgates/speeches/2003/11-16comdex2003.asp. See also Michael Kanellos, "Microsoft Aims for Search On Its Own Terms," Cnet News, November 24, 2003. http://news.com.com/2100-1008_3-5110910.html?tag=nefd_lede. Viewed December 1, 2003.

(24) "Gale Group to offer online business information to Microsoft Office 2003 customers." Press release, March 10, 2003. http://www.galegroup.com/servlet/PressArchiveDetailServlet?articleID=200303_office. Viewed December 1, 2003.

(25) "Microsoft Office System to Include LexisNexis Legal Research." Press release, October 21, 2003. http://www.lexisnexis.com/about/releases/0626.asp. Viewed December 1, 2003.

(26) As a private company, Google's exact revenues are not known, but could be as high as $1 billion, according to Eric J. Savitz, "Waiting for the Big One." Barron's Online, October 13, 2003. http://online.wsj.com/article_barrons_email/0,,SB106583046445910900-H9jeoNplaB2m5yvZX6HbKaEm4,00.html. Viewed October 13, 2003.

(27) Fred Vogelstein, "Can Google Grow Up?" Fortune148(12) (December 8, 2003) :102-113. http://www.fortune.com/fortune/technology/articles/0,15114,548765,00.html. Viewed December 1, 2003.

(28) Paula McKinnon, "It's in the algorithms: a glimpse into the future of mapping the web." Information Highways, 11(1) (November-December 2003): 12-14.

Rita Vine is a professional librarian and co-founder of Workingfoster.com (http://www.workingfaster.com), which helps professionals break through the clutter of the Internet and access information that matters. Her article "Real People Don't Do Boolean: How to Teach End Users to Find High-Quality Information on the Internet" appeared in the March 2001 issue of Information Outlook. Rita teaches Web searching to clients across North America and serves on the selection team of the Search Portfolio (http://www.searchportfolio.com), an enterprise product of the 100 top starting points for searching the free Web. A "lite" version of the Search Portfolio, with links to about 10 percent of its resources, is available at http://www.searchportfolio.com/searchlite.html.>

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