Swap & Shop in Philadelphia

Information Outlook, March, 2000

The Swap & Shop Competition has taken place at the SLA Annual Conference for over ten years, but many SLA members are still either unaware of this fun event or are not quite sure what it means to them, The annual event provides an opportunity for SLA members to share their marketing know-how with their peers as well as compete for cash prizes, Originally a relatively casual event at the SLA annual conference with only a few participants, this event has evolved into a serious competition with over seventy members from the U.S., Canada, and Europe competing last year and attended by more than 300 SLA members.

The Swap & Shop provides a forum for attendees to exchange different marketing ideas across varied media: Print Materials (such as newsletters, brochures, posters, and fact sheets), Non-Print Materials (past entries have included customized pens, mugs, notepads, candy, stress-busters, videos, and the like) and content/layout samples from Library/Information Center Intranets.

How you can participate? Any SLA member is welcome to submit his/her work to the event. To enter, just visit the Marketing Section page on the Library Management Division's (LMD) web site at http://www.sla.org/membership/divisions/market.html, where the entry form and additional information is provided. Send it along with your entry-- it's that simple! In addition, due to generous sponsorship from LEXIS-NEXIS, we will be able to award each first place winner with a cash award and a plaque.