Strike up the brand: how to market your value to the rest of the world

Information Outlook, May, 2004 by Jill Strand

Mary Ellen Bates. INFO-ENTREPRENEUR TIP OF THE MONTH: Are You a Value-Adding Info Pro?

http://www.batesinfo.com/ib-tip.html.> Mary Ellen Bates. "Now That You've Fired Your Boss: The Five Things Every New Info-entrepreneur Should Know," will appear in the May issue of Searcher.

Mary Ellen Bates. "Marketing for the Info-Entrepreneur: Top Techniques to Build Your Business." Available from Free Pint, May 6, 2004. To order, go to: www.freepint.com/shop/report

Recent Press Coverage of Special Libraries

Rick Desloge. Librarians Manage Info at Monsanto, Mallinckrodt. St. Louis Business Journal, November 22, 2002.

Heather Maloney Noyes. "Special Librarians" Handle research: Professionals Gather, Organize Information. Business Courier, October 18, 2002.

Sarah Ann Wright. "Special" Librarians, Specialized Niche. Seattle Times, February 15, 2004.

By Jill Strand, MLIS

A solo librarian managing Target Corporation's Property Development Library for the company's architects, engineers, store designers, real estate, and construction professionals. She has served on the executive board of the SLA Minnesota Chapter for three years as Secretary and Solo Co-Chair.