Perks Pay Off In Recruiting Efforts - Artículo Breve

Hispanic Times Magazine, Sept 22, 2001

MENLO PARK, CA -- Sure they want to be paid well, but a recent survey reveals that job seekers also want to know your firm is a great place to work. When executives were asked what applicants inquired about most -- other than salary and bonuses -- while interviewing, 36 percent cited benefits and 34 percent said corporate culture--results that mirror a 1995 study from the company.

The survey was developed by Robert Half International Inc., the world's first and largest staffing service specializing in the accounting, finance and information technology fields. It was conducted by an independent research firm and includes responses from 150 executives with the nation's 1,000 largest companies.

"It's not enough to simply offer a competitive salary," said Max Messmer, chairman and CEO of Robert Half International and author of Human Resources Kit For Dummies(R) (IDG Books Worldwide). "Job seekers want other incentives such as innovative benefits and a progressive culture.

"More and more workers desire positions that offer greater flexibility in balancing work and personal demands, defined career paths and ongoing learning opportunities. Fostering an environment that values creative thinking is also critical," he said.

High employment levels nationwide may be making job security less of a concern for workers, according to the survey. "Those professionals with marketable skills have multiple opportunities in today's hiring environment," Messmer said. He added that for companies, this places greater emphasis on staff retention issues.

Robert Half International Inc. has more than 280 offices throughout North America, Europe and Australia, and offers online job search services at

www.rhii.com.

Executives were asked: "Other than base salary and bonuses, which one of the following do most applicants ask about during job interviews today?" Their responses:

                                          2000     1995
Benefits                                   36%      36%
Corporate culture                          34%      34%
Equity opportunities/stock options         11%      11%
Job security                                7%      15%
Career opportunities                        7%       0%
Other                                       4%       4%
Don't know/no answer                        1%       0%
                                         100%      100%