The 7 greatest truths about successful women; how you can achieve financial independence, professional freedom, and personal joy - Entrepreneur - Artículo Breve

Hispanic Times Magazine, Summer, 2002 by Marion Luna Brem

Entrepreneur Reveals Seven Reasons Why Women Are Uniquely Qualified For Success Through her own Rags-to-Riches Tale, Marion Luna Brem, CEO and President of LOVE CHRYSLER, offers a provocative look at Women in Business

Entrepreneur Marion Luna Brem offers a practical and inspiring guide that shows women how to capitalize on their innate strengths to achieve success on their own terms.

In 1984, Marion Luna Brem was facing cancer, divorce, and the daunting task of finding a job to support her two young sons. She was female, Hispanic, and had little or no job experience. It took every ounce of strength she had to walk around, knocking on doors and asking for jobs she was barely qualified to do.

Now, the CEO and President of Love Chrysler in Texas, recipient of countless business awards, the subject of features in such publications as The Washington Post, Readers Digest, USA Today, Women First, and a recent guest on "Oprah," Marion Luna Brem is a true success and a celebrity in her own right. But more important to Brem than the press clippings, television appearances, and accolades, are the lessons she learned along the way -lessons she shares with readers in her new book.

Brem has identified what she calls the 7 Truths about women, characteristics to which she feels women can claim particular, if not exclusive, ownership. These attributes are:

* Resiliency * Nurturing * Intuition * Creativity * Passion * Self- Value * Sensitivity

Often misunderstood and discounted in the business world, these qualities can be drawn upon as a woman's greatest strengths. And in embracing and understanding them, readers will learn that they can achieve the highest success on their own terms.

THE 7 GREATEST TRUTHS ABOUT SUCCESSFUL WOMEN is not about making a business plan or how to find financing or about making it to the top through networking. And this book is more than just a recounting of Brem's rags-to-fiches saga. Brem's goal, in this practical and inspirational guide, is to show women how to embrace the abilities and weaknesses that every woman possesses, and using these natural gifts, to redefine success.

In this book, readers will learn:

* How Brem and the other women featured in 7 TRUTHS made their way to success and the lessons their experiences offer.

* How to overcome common internal and external struggles that women face in achieving success.

* How to discover and exploit their individual strengths -and weaknesses - to redefine success, while acknowledging sound business practices.

* How "self-value" and "sensitivity" can be assets and obstacles on the road to entrepreneurship.

* Why a standard business-school approach to achievement is not always best for women.

* Much more

As wide-ranging in its scope and ambition as it is practical, accessible, and inspiring, the advice offered in THE 7 GREATEST TRUTHS ABOUT SUCCESSFUL WOMEN is underscored by Marion Luna Brem's own story of triumph over challenge. Within the pages, women will discover their unique ability to achieve success on their own terms, and to create a life defined by professional satisfaction, financial freedom, and personal happiness.

Marion Luna Brem, the president and CEO of Love Chrysler has been named one of Avon' s Women of Enterprise (1999), cited in Working Woman magazine's "Top 500 Women-Owned Businesses," and has appeared in Hispanic Business magazine's "100 Most Influential Hispanics" (1999). She has appeared as a guest on Oprah, and has been profiled in USA Today, The Washington Post, Reader's Digest, First for Women, and countless local, regional, and national business and specialty publications. She lives in Corpus Christi, Texas.

THE 7 GREATEST TRUTHS ABOUT SUCCESSFUL WOMEN: How You Can Achieve Financial Independence, Professional Freedom, and Personal Joy By Marion Luna Brem, G.P. Putnam's Sons; September 10,2001, $22.95, ISBN: 0-399-14743-8