Accentmarketing produces Hispanic TV Ad for the U.S. Navy; 30-second spot is the first Hispanic-targeted TV execution for the U.S. Navy's "Accelerate Your Life" campaign - Artículo Breve

Hispanic Times Magazine, Summer, 2002

March 22, 2002--Coral Gables, FL--Accentmarketing, an integrated marketing and communications agency specializing in the U.S. Hispanic market, has produced its first Hispanic-targeted TV commercial for the U.S. Navy's recently-launched "Accelerate Your Life" campaign. The thirty-second spot, which began airing this week on Univision, Telemundo and Fox Sports en Espafiol, features Petty Officer First Class Jose Fernando Reig, originally from Miami, Florida, conducting a simulated at-sea rescue from an H-60 Sea Hawk helicopter.

"Our goal with this spot is to accurately convey how the Navy can be a life- transforming career option for young Hispanics who want to realize their full potential. When you see Jose performing the challenging rescue-at-sea that is at the center of the action in this spot, you are watching him doing his job in the Navy," explained Lisette Hoyo, VP Account Group Director at Accentmarketing.

The brainchild of Accentmarketing's creative team of Copywriter Jose Estrada and Art Director Alexandra Villarreal, the spot provides a glimpse into a Sailor's off-duty leisure time in addition to showcasing the Navy's unique environment of teamwork and camaraderie.

"We wanted young Hispanics to see themselves reflected in the protagonist, to identify with him as an ordinary person who, through the Navy, is able to achieve extraordinary things, The spot communicates how a naval career embodies the best of both worlds: access to the incredible opportunities and adventure offered by the Navy, as well as to those activities that most dynamic young men enjoy, such as playing basketball or riding a motorcycle," explained Alexandra Villarreal. "We feel that the idea of portraying a life that is within everyone's reach is appealing and inspiring to Hispanics," added Jose Estrada.

Established in 1993 as a full service Advertising and Public Relations agency, Accentmarketing has grown to a present $47 million in billings, with a staff of 49 employees at its headquarters in Coral Gables, Florida. A member of the Interpublic Group of Companies, minority-owned Accentmarketing has a multinational, multicultural staff that specializes in the U.S. Hispanic market. Accentmarketing has been the U.S. Navy's Hispanic partner since December 2000.

Petty Officer First Class Jose Fernando Reig, is hoisted back into an H-60 Sea Hawk helicopter during the filming of the simulated at-sea rescue commercial for the U.S. Navy. The commercial, developed and producted by Accetmarketing, is the first Hispanic-targeted spot shot for the U.S. Navy's "Accelerate Your Life" campaign, and is currently being aired on Univision, Telemundo and Fox Sports en Espanol.

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U.S. Navy Rescue swimmers Jose Fernando Reig and Benjamin Petzoldt participated in the filming of a new Hispanic-oriented advertisement shot for the U.S. Navy. The spot, produced by Accentmarketing, depicts and at-sea rescue and is the first Hispanic-targeted TV spot shot for the U.S. Mavy's "Accelerate Your Life" campaign. It is currently being aired on Univision, Telemundo and Fox Sports en Espanol.

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Credits:
Agency:       Accentmarketing
CCO:          Steve Blanco
CD            Dian Ocasio
AD            Alexandra Villareal
CW            Jose Maria Estrada
Agency Prod   Joge Espinosa
Prod Co       Shoot LA
Director      Mke Fuller
Editor        Mike Coe, Jefco Creative
Music         Greg Wiktorsky, Push MP
Visual EFX    Robert Kirkpatrick, Lava Films