Your employees and your bottom line: getting the most return from your workforce investment: it's more important than ever to get maximum return from your employees. Change-management expert Morris Shechtman tells you how … and it has little to do with increasing salaries

Hispanic Times Magazine, Fall, 2003

They say that time is money. And while that old adage still rings true, in today's business environment it might be more accurate to say that people are money, or rather, that the time and resources put into recruiting and training your employees takes money. And don't forget that there is a direct correlation between employee productivity and your organization's bottom line. So how do you get the best return possible on the investment you make in your workforce?

You need to focus on internal issues and develop the workforce you have. Just because the current state of the economy means that more people are looking for work doesn't mean that they are the right people for your company. Instead of viewing employees as expendable, Shechtman insists that you should be deliberately creating an environment where they can thrive.

"Employee retention is still a very big issue," says Shechtman. "It always will be, regardless of the state of the economy. After all, the key to long-term growth and productivity is a workforce that's familiar with your company and in sync with your business goals. Your workplace should excite and motivate your employees, so they'll want to stay around. And that means creating an environment that challenges people and helps them grow not just as employees, but as people," he adds.

"Most employees if given the choice between a nominal raise and a great work environment, will choose the latter. After all, so much of our lives are spent at our jobs. And making the job site an emotionally challenging and motivating environment is key to retention and productivity".

This theme--fostering what Shechtman refers to as "self-information"--is thoroughly explored in Fifth Wave Leadership. It essentially means that people want their jobs to teach them about themselves, to provide valuable information that not only makes them more marketable in today's marketplace, but that also helps them become better spouses, better friends, better people.

So how do you foster a growth-oriented workplace? Shechtman offers the following insights and tips:

* Forget monetary incentives: focus on relationships.

Fat salaries and bonuses, more vacation time, and other such perks will not increase employee loyalty. All they do is create a bigger sense of entitlement. They tend to tie people to your company in the same manner that one trains a dog to stay in the yard-until that is, the company across the street offers a bigger, juicier bone. But creating a culture in which better relationships are valued gives employees a more profound and rewarding reason to come to work every day. Only through relationships can people change and grow ... and personal growth is a requirement for survival in our increasingly complex world.

* Help your employees find their familiars. What is a familiar? Simply put, it's a feeling state we return to again and again. It is an emotional pattern that holds tremendous power over our choices, our relationships and our careers. Rooted in our families and our upbringing, the familiar is a feeling that we unconsciously reproduce, sometimes to our benefit, but often to our detriment.

For instance, the eldest child ora large family might have grown up having to subrogate her needs for the needs of the younger children. Perhaps she was told she was selfish for asking for things for herself. It is no mystery that as an adult she is frustrated at work and has trouble communicating her needs to her boss. Her familiar--the feeling that she doesn't really deserve to ask for anything--is reproduced in her work environment, where she is unable to assert herself.

You can help your employees tremendously by learning about familiars and encouraging your employees to identify-and subsequently diminish-their own.

* Question employees relentlessly. A big part of creating a growth-oriented workplace is to constantly question your employees. "Did you notice what you did there?" "Why do you think you said that?" "1 noticed that when your position was challenged in the meeting, you didn't defend it--why do you think you backed down?" Creating a "question culture" will help employees ferret out their familiars. It will raise performance expectations throughout the company. It will train employees to think carefully about how they do their jobs and ensure that they have sound reasons for every decision they make.

* Encourage conflict and confrontation. Yes, you read that right. The purpose of the workplace is not to make everyone happy--it is to grow people to their maximum potential. As Shechtman writes: "The enormous popularity of consensus decision-making/negotiation, participatory management, and self-directed work teams is a sign of the times that is validating our unhealthy quest for comfort above all."

Conflict and confrontation are rarely pleasant, but they are the very definition of teamwork. They are also necessary to growth relationships.

* Provide honest, caring feedback. You should constantly tell your employees how they are coming across, or how they are doing. It goes without saying that sometimes this feedback will be negative in nature. Honest feedback can be painful for both parties, but it is the backbone of a growth organization. A relationship without honest feedback is what Shechtman calls a "mutual toleration society ." He maintains that unconditional acceptance--in both personal and professional relationships--is a form of abandonment, robbing the other party of the most important catalysts for growth and change. (Hence the reason the feedback is labeled "caring.")