Media, mastering, replication & packaging - Brief Article

Emedia Professional, March, 1999

Philips Debuts HR100 Digital Audio CD-R, Cuts Audio Media Prices

Philips Consumer Electronics North America has introduced a new CD-R Digital Audio disc, the HR100. The new disc employs advanced-phthalocyanine dye, which, according to the company, achieves unprecedented resistance under direct sunlight exposure for more than 100 days. The company has also reduced the price of all of its CD-R and CD-RW Digital Audio media, used by consumers to create CD-quality music mixes on audio CD recorders. The price of the CD-R discs has fallen 33 percent (from $5.99 to $3.99 each), while the CD-RW media price has been cut in half (from $29.99 to $14.99).

(Philips Electronics North America, 1251 Avenue of the Americas, New York, NY 10020-1104; 212/536-0500; http://www.philipsusa.com)

Brookdale Plastics Offers PVC Plastic Multimedia Packages

Brookdale Plastics is offering a line of pre-designed multimedia packages for media-product producers that cover a variety of standard shapes and sizes. Packages are made from PVC plastic with widths ranging from .01 to .03 inches. Each package features the patented Snap-locked closure system to prevent accidental openings or shrinkage at retail, and can be radio-frequency sealed. The packages have already been used to showcase CDs, software, cassette tapes, and books in retail stores.

(Brookdale Plastics Inc., 9909 South Shore Drive, Plymouth, MN 55441-5038; 800/475-7092 or 612/797-1000; Fax 612/797-5252)