MediFit

Workforce, June, 2002

ActivePursuit.com

A MediFit Innovation

Using field-tested techniques based on behavior change theory, MediFit has created the Virtual Fitness Center at ActivePursuit.com--the first-of-its-kind virtual physical activity program. Through the Virtual Fitness Center at ActivePursuit.com, many non-exercisers who were "contemplating" or "preparing" to become more active moved into preparation and action stages in their exercise pursuits through walking, running, or other physical activity that includes golf, gardening, or simply washing the car.

This program contains all the support activities that top-quality, well-designed behavior change programs need:

* Goal setting

* Rewards for participants

* Incentives

* Daily activity logging

* Social support

* Motivation

How The Virtual Fitness Center Works

Through virtual teams and self-appointed team captains, participants log minutes for points in friendly competition against other employee teams in their company. The turnkey programs, fully hosted online by MediFit, moves all administrative functions online and frees the health manager from hours of organization, tedious paperwork and tallying. Organizations receive aggregate reports of progress and participation, yet individual information remains entirely confidential.

Employees register online and take a self-assessment to see where they fit in terms of current physical activity levels. From this initial grouping, they are prompted to set realistic goals and stick to them. Automatic, tailored emails are triggered as participants reach milestones. Companies may choose to offer various prizes to reward those who reach their goals individually and as teams.

The Virtual Fitness Center:

* Fosters teamwork and reaches all employees via the Internet.

* Provides periodic online program evaluations and reports.

* Is customized for your company and can be linked to your human resource and benefits information.

* Offers daily health information.

Virtual Fitness Center programs are based on a tested and published program model developed by the Centers for Disease Control and Prevention and tested by the National Coalition for Promoting Physical Activity (NCPPA).

See for yourself:

Take a tour of the Virtual Fitness Center at ActivePursuit.com by clicking on www.ActivePursuit.com. Or call for more information: Rick Baldwin, (973) 540-1800 ext.103.

Contact

MediFit Corporate Services

131 Madison Avenue

Morristown, NJ 07960

P: (973) 540-1800

W: www.medifit.com

E: rbaldwin@medifit.com