Berklee College of Music's online music strategy

Latin Beat Magazine, Feb, 2003

Launch of Berkleemusic.com, the first online school, job site and networking destination for the music industry. Targeted toward musicians, music educators and music industry professionals, the site offers a "Jobs and Gigs" section, Online store (with Berklee Press titles) and several dozen of Berklee's non-performance music courses. The Berklee professor-led classes range from four to 12 weeks and include:

* Music Theory 101

* Lyric Writing

* Songwriting Workshop

* Promotion 101

* Desktop Music Production

* ProTools (three levels)

* Marketing Yourself in the Music Industry

* Finale: Strategies for Speed and Style

* Finale Basics: Essential Techniques

* MIDI Sequencing Basics

* Accelerate Your Music Career