Samsung NAND Flash software to enable higher performance in Palm Powered smart phones

EDP Weekly's IT Monitor, March 21, 2005

Samsung Electronics Co., Ltd., has announced that it has reached agreement with PalmSource to work together to port Samsung NAND Flash software into the Palm OS Cobalt and future releases of the Palm operating system.

The planned solutions are intended to enable ultra-fast storage of huge multimedia files while reducing the processing time of next-generation Palm Powered phones. Samsung is a partner in the Palm OS Ready (POSR) program and is applying its expertise in memory technology to lower development costs and shorten time-to-market for Palm Powered phones and other wireless devices.

Samsung's software solutions have been integrated into other leading standard OS's and proven for their superior performance and reliability in the marketplace.

"As leaders in our respective markets, PalmSource and Samsung Semiconductor plan to establish the most developer-friendly framework for application design, portability and enhancement--one that will set the pace for the enrichment of the mobile user experience of Palm Powered phones," said Charlie Tritschler, vice president of product marketing for PalmSource.

"The migration from bandwidth-limited NOR Flash memory to much more robust, multimedia-friendly NAND Flash is moving at a torrid pace as handset manufacturers and wireless carriers are scrambling to address the soaring demand for increased functionality and media-rich services in their products," said Ivan Greenberg, Director, Strategic and Technical Marketing, Samsung Semiconductor.

NOR devices limit the handset's ability to accommodate multimedia mobile applications such as still photography, digital video, games, and Internet access and storage.