Pivotal Launches Pivotal Instant Action To Expedite Demand Chain Transactions

EDP Weekly's IT Monitor, May 14, 2001

Pivotal Corporation (Nasdaq:PVTL)(TSE:PVT.) has launched Pivotal Instant Action, an XML-based solution that accelerates demand chain processes for sales, marketing and service.

The solution routes critical business information and time-sensitive tasks to the right people according to business rules and workflow processes. Using the solution, companies can expedite decision and deal-cycles, improve customer retention, and maximize revenues.

Pivotal Instant Action was developed in response to market demand for a solution that accelerates team-based responses to urgent customer and business demands. It is ideal for companies that are dependent on the success of time-sensitive transactions that require teamwork -- such as financial services firms.

"Pivotal Instant Action leverages Internet, wireless and traditional business channels to accelerate response times to critical business issues," said Kirk Herrington, chief technology officer, Pivotal. "This solution allows companies to address urgent customer needs with speed and intelligence even when workforces are dispersed and mobile."

For investment banks and institutional brokerages, Pivotal Instant Action accelerates trading cycles by appropriately routing customer requests for information and alerting the trading department about pending trades. Since research and sales teams are often on the road, the solution instantly reroutes urgent requests to wireless devices for rapid response. By directing time-sensitive requests appropriately, financial services companies can deliver important research and information to customers to allow them to make fast trading decisions.

This Web-based solution leverages all communication channels, including wireless devices, to assign tasks and to notify users that time-sensitive tasks have been completed. Pivotal Instant Action retrieves relevant corporate and customer information for each request and logs all task and fulfillment activities directly into the Pivotal Demand Chain Network solution suite. As a result, companies always have up-to-the-minute information on the status of critical issues within the demand chain.

Pivotal Corporation enables large and medium-sized businesses worldwide to make, serve, and manage customers with superior speed and efficiency by providing XML-based demand chain networks that deliver personalized customer experiences across every touch point in real-time. These networks unify Internet commerce, CRM, eSelling, and wireless technologies to manage collaborative relationships between customers, business partners, and employees; guide intelligent commerce transactions across multiple channels; seamlessly integrate the demand chain with the supply chain; and fully exploit Microsoft platform standards.