VitalStream and Sorenson Media team to offer one click workflow for integrated video compression and distribution

EDP Weekly's IT Monitor, July 25, 2005

VitalStream, Inc., a streaming media solutions and global content delivery provider, and Sorenson Media, the leader in video compression technology, today announced that Sorenson Squeeze 4.1 encoding software will be integrated into VitalStream's Streaming Service for Flash. VitalStream is the first content delivery network (CDN) provider to integrate the Sorenson Squeeze compression technology into its suite of services.

VitalStream's partnership with Sorenson Media leverages VitalStream's reliable, worldwide CDN built for streaming and Sorenson Squeeze's encoding technology to give customers the capability to quickly and easily publish their digital video files to VitalStream's network, improving traditional media workflow. VitalStream's service provides customers with an efficient option for storing and delivering their digital media of any size.

"Businesses seeking to publish their digital content online have been forced to use two independent sources until now," said Jack Waterman, CEO of VitalStream. "By integrating Sorenson Squeeze software with VitalStream's delivery services, digital media publishers, for the first time, can compress and deliver their video using a single source. VitalStream's complete toolset makes the entire publishing process more efficient and affordable for small businesses and enterprises."

Sorenson Squeeze 4.1 is an entire product line of applications specializing in compressing digital video for archiving and sharing video over the Internet and on CD and DVD. As part of the authoring and publication process, customers import edited, uncompressed video from popular video editing tools, select a preset for an intended audience and then click the "Squeeze It" button. Sorenson Squeeze then compresses the video file, preparing it for distribution and archiving. Now, with VitalStream integration, customers have the choice of automatically uploading the compressed stream via FTP to VitalStream's delivery services.

"Sorenson Media has long focused on simplifying the workflow for digital content creation. Joining the award-winning workflow of Squeeze with VitalStream's leading CDN services was a natural fit for both companies," said Matt Cupal, president and COO of Sorenson Media. "From the Fortune 500 to the single-person shops, both Sorenson Media and VitalStream customers will have greater ease in getting their content into the hands of viewers."