AMD redefines everyday computing with the AMD Sempron processor family

EDP Weekly's IT Monitor, August 2, 2004

AMD (NYSE:AMD) has announced the availability of AMD Sempron processors, a new family of processors that redefine everyday computing for value-conscious buyers of desktop and notebook PCs. The AMD Sempron and Mobile AMD Sempron processors are designed to deliver best-in-class performance and a full-feature set to meet the evolving day-to-day computing needs of home and business PC users.

"Today, AMD charts a new course for the industry by changing the definition of everyday computing to reflect what businesses and consumers really want to do with their PCs," said Marty Seyer, corporate vice president and general manager, Microprocessor Business Unit, Computation Products Group, AMD. "The AMD Sempron processor family provides PC users a winning combination of functionality and performance for home and office productivity applications to improve their overall computing experience."

The day-to-day computing needs of home and business users have evolved from basic email, Web browsing and word processing to downloading music, photo editing, movie viewing, Web conferencing, and advanced office productivity. AMD is delivering the AMD Sempron processor family to meet the evolving everyday computing needs of notebook and desktop computer users.

"In working together with partners like AMD, we are able to create the optimal PC for customers across all consumer price points--whether they are looking for a great home office PC, a computer that helps them enrich their lives with digital photos and music, an all-inclusive digital entertainment PC, or a powerful gaming system," said Sam Szteinbaum, vice president, Consumer Computing--North America, HP. "With the AMD Sempron processors, expected to be offered on select HP Pavilion and Compaq Presario PCs later this year, we are able to offer customers the right PC to fit their needs, at a competitive price."

Lenovo Group Ltd. is currently offering AMD Sempron processor-based desktop systems in China.

"The AMD Sempron processor-based Lenovo PC offers users in China a tremendous opportunity to buy a PC with the performance and features that meet their daily home and business computing needs," said Lu Yan, vice president of Lenovo Group. "Whether our customers need their PC to surf the Internet, send digital images, e-mail, or listen to music, with the AMD Sempron processor they get best-in-class performance for their applications-of-choice."

"Consumers and businesses want desktops and notebooks that perform well on everyday applications," said Roger Kay, vice president of client computing at IDC. "As client computing evolves, more buyers are seeking both performance and value."

Acer, Medion, Twinhead, and many more OEMs and system builders are also expected to offer AMD Sempron processor-based notebook and desktop systems in the second half of this year.

AMD Athlon 64 processors, for those who need performance computing, will continue to be offered for outstanding 32-bit performance, capability for tomorrow's 64-bit applications, and Enhanced Virus Protection in conjunction with the upcoming Windows XP Service Pack 2.