Realestate.Com, Lycos Network Announce Multi-Million Dollar Broad-Based Alliance - RealEstate.com to provideLycos with real-estate content - Company Business and Marketing

EDP Weekly's IT Monitor, Nov 22, 1999

RealEstate.com To Add Interactive Tools To Lycos Real Estate Web Guide

Online real estate information and services firm RealEstate.com late last week announced a two-year strategic agreement with popular Internet portal Lycos Inc. to incorporate the company's real estate content and related services into the Lycos Network. The multi-million dollar deal includes RealEstate.com phased content integration and promotion throughout the Lycos Network, as well as anchor sponsorship of the Lycos Real Estate Web Guide.

Under the deal, RealEstate.com gets a prominent position within the Real Estate Web Guide for its upcoming product, MyHomePlanner, an interactive tool that will allow consumers to manage real estate transactions in one central location. RealEstate.com will also provide home listings to the Lycos Network Real Estate Classifieds section.

The agreement also includes integration of RealEstate.com's Property Analysis tools into the Lycos Real Estate Web Guide. The RealEstate.com Property Analysis product provides consumers with free, detailed reports that include information about a home's past, present and projected future appreciation performance, in addition to neighborhood demographics and school reports.

"Aligning with a high-growth Internet aggregator like Lycos allows RealEstate.com to leverage distribution channels and increase our customer scope -- through Lycos' 30 million monthly visitors, RealEstate.com has the opportunity to reach nearly half of all Internet traffic," says Alan Daniels, chairman and CEO of RealEstate.com. "Lycos' strong consumer advocacy platform complements RealEstate.com's position of empowering consumers to make confident decisions about the real estate transaction."

"Lycos is committed to offering its visitors the information and tools they need to make smart, informed real estate decisions, whether buying or selling a home," adds Jeff Bennett, vice president and general manager of electronic commerce for Lycos. "RealEstate.com offers our visitors a comprehensive suite of online products and services for consumers in the real estate process. Our new alliance significantly demonstrates our continual investment in our user relationships central to our objective of making the Lycos Network the number one online destination in the world."