Netreach, Elity Team Up To Offer Ecommerce Site Personalization Features - Company Business and Marketing

EDP Weekly's IT Monitor, Dec 13, 1999

NetReach Inc. and Elity Systems announced a teaming agreement to bundle their products and offer an integrated solution to customers seeking personalization features on e-commerce websites.

The partnership will allow NetReach to offer more powerful e-commerce solutions, says Peter Randall, president of NetReach. "Elity's Insight Engine is an exciting and unique new tool for companies that want one- to-one personalization on their websites. We are thrilled to be among the first to offer this capability, he says."

Elity and NetReach have already signed on one joint customer to develop an e-commerce website for a consumer product line to be launched this month. Ease of administrative management of the site combined with full scalability are key features of the web solution, the two firms say.

"Our goal is to empower our customers to quickly respond to market conditions and promotional opportunities to capture Internet leadership slots in their industry," says Will Bast, executive VP of Sales and Marketing for NetReach. The Elity Insight Engine is an e-commerce tool that allows websites to offer real-time one-to-one marketing. The personalization tool increases the customer's overall shopping experience. NetReach is an ISP and Application Service Provider.