Magic Software unveils iBOLT Partner plan AT IBM PartnerWorld

EDP Weekly's IT Monitor, March 1, 2004

Magic Software Enterprises (Nasdaq:MGIC), a provider of state-of-the-art business integration and development technology, announced the iBOLT Integration Partner plan for IBM Business Partners at IBM PartnerWorld in Las Vegas today. The company is showcasing its iBOLT Integration suite to the expected 5,000 IBM Business Partners attending the conference from February 29 to March 2 at the Mandalay Bay Resort Hotel and Convention Center.

As an independent software vendor, Magic Software Enterprises provides essential cross-platform integration technology to customers utilizing IBM products such as the IBM iSeries hardware server and the IBM WebSphere application server. Utilizing iBOLT, IBM customers can integrate disparate technologies to achieve real-time business processes and enhance the reliability of business operations.

"iBOLT includes a library of integration adapters and provides advanced methodologies for developing adapters customized to the legacy and niche packaged software applications commonly found in the midmarket," said Oren Inbar, CEO of Magic Software Enterprises North American business unit. "As such, the iBOLT Integration Suite stands out as the one leading integration suite that meets the needs of large enterprises and yet is cost-effective for midsize companies. Value added resellers and systems integrators desperately need solutions for both markets."

The iBOLT Integration Partner program offers standard and platinum levels of partner participation. Both programs deliver marketing support, technical training, sales training, sales support, technical support, implementation services and other vital vendor services. The platinum plan offers enhanced discounts on software licenses in exchange for partners committing to greater initial volumes.

"By working with other IBM Business Partners, we hope to expand our iBOLT sales channel by as much as 300% in North America this year," said Oren Inbar, CEO of Magic Software Enterprises North American business unit. "We've been laying the groundwork for this program over the last year by cooperatively marketing with the IBM iSeries group to customers in the Financial Services and Manufacturing sectors. It is now time for us to enhance our ability to deliver to customers through an enhanced relationship with IBM business partners."

Magic Software has provided enabling technology and superior business solutions to IBM customers since 1995. In addition to being an Advanced Level IBM partner, Magic also has received IBM's Server Proven Certification--a program designed by IBM to help its customers easily identify those products that install quickly, start up easily and run reliably on IBM servers. Magic also supports native access and integration between IBM DB2 and Informix databases and integration of applications and web services to IBM's Websphere environment.