Neapolitan sundae: daily-fee golf in Naples, Fla.—once severely limited—now comes in several appetizing new flavors

Golf Digest, Dec, 2003 by Tim Rosaforte

There may be some travel destinations that have changed more in the past decade than Naples, Fla., but there can't be many. Once a sleepy little village on the Gulf of Mexico, in the late 1990s it evolved into what The New York Times called "Florida's chicest city," a place to rival Palm Beach as the place to winter. Collier County's poky little retirement villages have made way for ritzy gated communities, fine restaurants and a trendy A-list crowd that buzzes in and out of Naples Municipal Airport in private jets.

All the Platinum Coast lacked in its transformation from Crackerville to Carmel of the East was a platinum resort golf experience. For years, the only place for the traveling golfer was the Naples Beach Hotel & Golf Club, and that 1940s design was hardly in the same league with Florida's other five-star golf destinations. If you wanted high-end golf, you had to visit a private club such as Hole in the Wall.

That is, until the late 1990s, when Greg Norman and H. Wayne Huizenga started making helicopter visits across the Everglades from their headquarters on the state's east coast. Norman came first to an old tomato field three miles east of the existing Ritz-Carlton hotel on the beach. From those 800 acres he carved out a 36-hole golf club called Tiburon, which is Spanish for shark. Huizenga, the South Florida entrepreneur, golf lover and owner of the Miami Dolphins, hired Rees Jones to design 18 holes south of Tiburon for the Registry and Edgewater Beach hotels. Soon after, courses designed by Raymond Floyd and Bob Cupp opened. Almost overnight Naples was on the map as a place to take the clubs.

TRAVEL ADVISORY

Naples used to be practically inaccessible, but that ended in the 1980s when Southwest Florida International Airport opened 30 minutes away in Fort Myers. A decade later, Interstate 75 wrapped around from Tampa/St. Pete to Fort Lauderdale, connecting East and West. Now it's a little more than an hour across Alligator Alley on a four-lane road through the heart of the Everglades. That makes South Beach doable, especially on a moonlit night.

The beauty of Naples is that it never really shuts down. The high season runs from January to April, and the average winter temperature is in the mid-70s. Price points range from steep in-season ($659 a night at the Ritz-Carlton Golf Resort) to remarkably affordable once the snowbirds head out. Sure, it is brutally hot in the middle of a summer afternoon, but there are worse places to be than Naples beach on a July 4 weekend, paying less than $200 a night, with your toes in the Gulf of Mexico and a frozen drink going down slow. And though staying "on property" will help your chance of getting a prime tee time, you can check in at the Courtyard Marriott on U.S. 41, and they'll take your credit card at any of the resort courses--year-round. Naples is pretty laid back, whether you can afford it or not.

WHERE TO PLAY

**** 1/2 Tiburon G.C., Gold Course/Black Course (239-594-2040, $60-$225).

Norman got a lot of attention for his high-testosterone Great White Course at the Doral in Miami, but his resort courses aren't always more ego-busting than playable. At Tiburon, there are none of the the Pinehurst-type greens that re-route approach shots into nasty collection areas or the sharp-edged coral rock that Norman used to border water hazards at Doral. Other than a few forced carries and tight tee shots, Tiburon doesn't require you to be Greg Norman to play it.

The Gold Course, site of the Franklin Templeton Shootout, is a composite of the original North and West nines. The Black Course combines the tight South nine with nine new holes that opened last year. Norman's trademarks--fast fairways, tight lies around the greens, no rough, transition areas of coquina shells, and sod-wall bunkers--are all on display. By not moving great quantities of earth, and letting native vegetation serve as buffers, Norman has created 36 holes that you could play every day.

Tying the package together is the Ritz-Carlton Golf Resort, a 295-room castle overlooking the Gold Course and the Rick Smith Golf Academy. Just a shuttle ride down Vanderbilt Avenue is the Ritz-Carlton-Naples, with a private beach, a 51,000-square-foot spa and the area's best grouper sandwich at Gumbo Limbos.

**** 1/2 Naples Grande G.C. (239-659-3700, $75-$175).

Land in Naples is basically flat, but Rees Jones knows how to move dirt, put contours in greens and use his surroundings as well as anyone. The centerpiece of the 250-acre site is a 30-acre lake that Jones featured on his signature hole, the par-5 16th. With the green sitting 20 feet above the water, it makes for a white-knuckle approach.

What's smart is that Jones designed the course to be progressively more difficult, allowing the resort golfer time to get the feel of his or her game. There shouldn't be any morale-killing big numbers on the card early.

Like Huizenga's Floridian Golf & Yacht Club, there are no homes or condos on the course--a feature almost unheard of in resort golf. The amenities include a Tom Patri Golf School and two first-rate hotels. Huizenga recently pumped $21 million into the Registry, though if you have a family or a foursome that wants to bond at night, the Edgewater Beach features 126 suites with full kitchens.