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Golf Digest, Feb, 2004 by Ron Sirak

Alissa Herron, who represents Lunke for SFX Golf, was in the process of closing three national-endorsement deals as the new year began and says Lunke's daily fee went up "dramatically." Herron would not discuss the specific impact that winning the U.S. Open had for Lunke, but the probable effect, based on Golf Digest talks with those in a position to know, was that her daily fee jumped from less than $10,000 an appearance to more than $25,000.

Lunke's endorsement deals tripled to more than $100,000 a year. If she does six outings a year, the minimum impact of winning the Open would be $250,000 in 2004. R.S.