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Golf Digest, Feb, 2004 by Ron Sirak

THE GOLF DIGEST 50

ON-COURSE INCOME includes all money earned on the
PGA Tour, Japan Tour, PGA European Tour, Australasian Tour,
Southern Africa Tour and Asian PGA Tour (which are sanctioned by
the International Federation of PGA Tours) as well as the
Champions Tour, the LPGA, the Ladies European Tour and the
Japan LPGA. The Golf Digest 50 list includes unofficial money won
through Dec. 10.

PLAYER                   ON-COURSE    OFF-COURSE       TOTAL

1. Tiger Woods           $6,700,288   $77,000,000   $83,700,288
Nike deal near $25 million a year; gets $3 million an outing abroad.

2. Arnold Palmer            $63,311   $22,000,000    $22,063,11
At 74, Arnie has deals overseas he doesn't even know about.

3. Phil Mickelson        $1,828,031   $17,000,000   $18,828,031
Who needs a major with an income stream like this?

4. Greg Norman             $261,489   $16,000,000   $16,261,489
Businesses include clothing, turf grass, course design and real estate.

5. Ernie Els             $5,930,717   $10,000,000   $15,930,717
Gets $1 million per event for all that globetrotting he does.

6. Vijay Singh           $8,094,211    $5,000,000   $13,094,211
It pays to have friends like financier Ted Forstmann.

7. Davis Love III        $6,081,896    $6,000,000   $12,081,896
Titleist loved him enough to keep Nike at bay with a 10-year deal.

8. Jim Furyk             $5,650,365    $4,500,000   $10,150,365
Sweet: Spalding deal pays more, but Reeses keeps him in candy.

9. Sergio Garcia         $2,144,257    $8,000,000   $10,144,257
His TV commercial for Michelob showcases a winning personality.

10. Jack Nicklaus          $326,593    $9,000,000    $9,326,593
The Bear will always be golden--as a course designer and an icon.

PLAYER                   ON-COURSE    OFF-COURSE       TOTAL

21. Padraig Harrington   $2,524,536    $2,800,000    $5,324,536
22. Chad Campbell        $4,197,064    $1,100,000    $5,297,064
23. Darren Clarke        $3,474,380    $1,500,000    $4,974,380
24. Adam Scott           $2,577,963    $2,250,000    $4,827,963
25. Colin Montgomerie      $889,907    $3,800,000    $4,689,907
26. Se Ri Pak            $1,611,928    $2,750,000    $4,361,928
27. Brad Faxon           $3,002,995    $1,250,000    $4,252,995
28. Jerry Kelly          $2,340,842    $1,650,000    $3,990,842
29. K.J. Choi            $2,610,642    $1,250,000    $3,860,642
30. Jay Haas             $2,683,545    $1,100,000    $3,783,545
31. Chris DiMarco        $2,490,630    $1,250,000    $3,740,630
32. Craig Stadler        $1,974,358    $1,750,000    $3,724,358
33. Nick Price           $2,398,347    $1,250,000    $3,648,347
34. Stuart Appleby       $2,908,773      $650,000    $3,558,773
35. Thomas Bjorn         $1,886,577    $1,600,000    $3,486,577

OFF-COURSE INCOME includes all money earned from
endorsements, bonuses, tournament-appearance fees, corporate
outings, speaking engagements, licensing fees (video games,
trading cards, etc.), course architecture, books, instructional videos
and businesses that capitalize on a person's status as a player,
such as product lines including clothing, wine and turfgrass. Paper
income (stocks or other investments) are not included.

PLAYER                   ON-COURSE    OFF-COURSE       TOTAL

11. Mike Weir            $5,168,911    $3,500,000    $8,668,911
His Canadian assets are far from frozen; has his own Sears line.

12. Retief Goosen        $4,564,918    $3,500,000    $8,064,918
How much can one major mean? Ask this U.S. Open winner.

13. Justin Leonard       $2,518,025    $4,500,000    $7,018,025
Hogan gets the logos, but MasterCard, EA Sports, Ebel also chipped in.

14. Fred Couples         $2,425,495    $4,500,000    $6,925,495
Still king of Silly Season; has piece of Ashworth clothing company.

15. David Duval             $84,708    $6,450,000    $6,534,708
Will huge Nike deal be renewed if his playing slide continues?

16. David Toms           $3,710,905    $2,800,000    $6,510,905
Cleveland Golf, Hilfiger, Microsoft like his clean image, top-10 rank.

17. Annika Sorenstam     $2,381,506    $3,900,000    $6,281,506
Colonial exposure led to an extra $1 million in off-course money.

18. Charles Howell III   $2,658,955    $3,250,000    $5,908,955
Callaway won bidding war among equipment companies.

19. Kenny Perry          $4,737,622    $1,100,000    $5,837,622
Red-hot Tabasco seemed an appropriate sponsor for him in '03.

20. Gary Player             $78,690    $5,500,000    $5,578,690
Golf course design work catapulted him into the top 20.

PLAYER                   ON-COURSE    OFF-COURSE       TOTAL

36. Tom Watson           $1,933,125    $1,500,000    $3,433,125
37. Jonathan Kaye        $2,474,837      $950,000    $3,424,837
38. Justin Rose          $1,621,039    $1,800,000    $3,421,039
39. Nick Faldo             $630,808    $2,750,000    $3,380,808
40. Hale Irwin           $1,807,391    $1,500,000    $3,307,391
41. Bob Tway             $2,601,600      $600,000    $3,201,600
42. Curtis Strange       $0,000,000    $3,200,000    $3,200,000
43. Robert Allenby       $2,511,086      $650,000    $3,161,086
44. Fred Funk            $2,407,153      $750,000    $3,157,153
45. Scott Verplank       $2,306,714      $750,000    $3,056,714
46. Steve Flesch         $2,269,630      $750,000    $3,019,630
47. Karrie Webb            $830,231    $2,000,000    $2,830,231
48. Chris Riley          $2,178,133      $650,000    $2,828,133
49. Johnny Miller        $0,046,000    $2,700,000    $2,746,000
50. Rich Beem            $1,133,950    $1,600,000    $2,733,950

SOURCES: Figures were compiled through Golf Digest interviews with
agents, players, executives of companies involved with endorsements,
industry analysts and through the official money lists of 10
professional tours. Additional reporting by Lisa Furlong.

COUNTING TIGER'S MONEY

How Tiger Woods made $83.7 million
last year on and off the course:

Source                     Income

Nike                      $25 million *
Accenture                  $8 million
Upper Deck                 $7 million
Warner Books               $7 million
Tour earnings            $6.7 million
American Express           $6 million
General Motors             $6 million
Disney                     $5 million
EA Sports                  $5 million
Appearance fees            $3 million
TLC Laser Eye Centers      $3 million
TAG Heuer                  $2 million

TOTAL                   $83.7 MILLION

* The Nike deal includes bonuses and profit-sharing.

Note: Woods also has deals with Wheaties, Coca-Cola
and Golf Digest, which benefit the Tiger Woods
Foundation. Woods has a barter deal with NetJets.

TOP EARNERS IN
SPORTS

Auto racing      Michael Schumacher     $75 million
Basketball       Michael Jordan         $35 million
Boxing           Oscar De La Hoya       $30 million
Baseball         Alex Rodriguez         $26 million
Men's tennis     Andre Agassi           $24 million
Soccer           David Beckham          $19 million
NASCAR           Jeff Gordon          $18.5 million
Women's tennis   Venus Williams         $14 million
Football         John Madden            $13 million
Hockey           Jaromir Jagr           $11 million

TOP EARNERS IN
ENTERTAINMENT

Director/producer   Steven Spielberg      $200 million
TV host             Oprah Winfrey         $180 million
Author              J.K. Rowling        $131.4 million
Musicians           Rolling Stones       $66.5 million
Actor               Will Smith             $60 million
Magician            David Copperfield      $55 million
Actress             Jennifer Aniston       $35 million
Radio host          Rush Limbaugh          $32 million
Chef                Wolfgang Puck        $12.2 million
Speaker/lecturer    Rudy Giuliani          $10 million

SOURCE: Forbes magazine earnings estimates are from
June 2002 to June 2003.