Bentley Publishing creates new Web resource

Art Business News, Feb, 2004

WALNUT CREEK, Calif. -- Bentley Publishing Group has developed a new Web site aimed at helping its customers. The site, www.designcollection.biz, allows framers and designers to search Bentley's inventory of prints without the Bentley name appearing anywhere on the site.

"We realize there is a natural concern associated with sending customers to a publisher's site," said Craig Andersen, Bentley's sales manager. "Designcollection.biz provides a certain comfort level where our customers can encourage their own clients to visit the site without seeing advertisements or gimmicks or risking losing control of the sale. We hope people will use the site as their own."

The site is promoted in Bentley's Design Collection catalog, a free, 100-page catalog created for its customers to give to designers as a selection tool. This catalog also does not bear Bentley's name or contact information.

For more information, visit www.bentleypublishinggroup.com or call 800-227-1666.