De-vine video - Postings

Post, Oct, 2003

PLAYA DEL REY, CA -- Three of the Ebeling Group's (www.theebelinggroup.com) deign collectives conceptualized, designed, directed and produced a series of category bumpers for the 2003 MTV Video Music Awards (VMA) which took place in August. Kansas City, MO's MK12, as well as Brazilian design studios Nakd and Lobo, created the graphic segments that introduced nominees in the "Best Rap Video," "Best Female Video" and "Best R&B Video" categories, respectively.

MTV selected 13 different companies to design ins and outs for each of the award categories, giving each design team complete creative freedom with the only restriction being that they used black & white with only one or two accent colors. Nakd paid tribute to "Best Female Video" with a segment featuring a slithering woman whose hollowed-out midriff bursts with a flurry of hand-drawn rose petals. As she tugs on a bud peeking out from the gap in her stomach, a stream of flowers and vines appear, forming the title, "Best Female Video." Nando Costa and Linn Olofsdotter were designers on the project. Costa, Marcello Souza and Renato Ferro used Discreet 3DS Max and Adobe After Effects to complete the sequence.