Discreet: The world's most popular 3D software - Special Advertising Section - Discreet Logic

Post, Nov, 2002

Discreet drives the animation world with a range of Intel" optimized 3D solutions used in film, television, games and on the Web. The company's award-winning 3ds max[TM] animation program boasts a bevy of high-profile credits in movies like Driven, Swordfish and Minority Report, as well as games such as Spiderman, Dungeon Seige, Warcraft III, and Flight Simulator 2002. Discreet's newest product, plasma[TM], a 3D design environment for producing Flash and Shockwave content, provides a new dimension of creative options for these flexible and extraordinarily rich formats.

3ds max and plasma enjoy two common elements. First, both software tools provide animators with the perfect interface and workflow for industry-standard animation, modeling and rendering. Second, since Discreet and Intel team together to optimize all Discreet 3D technology for the Intel[R] Pentium[R] 4 processor, animators experience up to 30 percent gains in rendering, UI interactivity and overall workflow. Animators not only have access to world-renowned 3D tools, but benefit from Discreet and Intel's intrinsic performance optimizations.

Taking advantage of multi-threaded and multiprocessing capabilities, 3ds max has developed a near-cult following, in part because of the breadth of capabilities provided by both Discreet and third-party developers. Matt Merkovich, who has used 3ds max extensively on movies like Black Hawk Down and Reign of fire, explained, "3ds max, with its full feature set, large number of powerful plug-ins, and tight integration with other Discreet products, is a fantastic all-around package."

Leveraging the mature core of 3ds max, plasma provides the ideal entree for Web designers, graphic artists and multimedia professionals seeking a streamlined 3D design interface and advanced Flash and Shockwave rendering. Leading design firm hillmancurtis, inc., used plasma to produce 3D Flash movies for jeweler Cartier's Web advertising. Commenting on plasma's superior workflow, Ian Kovilik, creative director, said: "plasma basically cuts out three or four programs that we don't need anymore." Both 3ds max and plasma are optimized for the Intel[R] Pentium[R] 4 processor. For more information, visit www.discreet.com.