Brickyard VFX designs H2 graphics

Post, Dec, 2004

BOSTON -- Brickyard VFX (www.brickyardvfx.com) designed end graphics and visual effects enhancements for Toboggan, a holiday-themed commercial promoting the Hummer H2. The company was initially tapped by Boston advertising agency Modernista! to design the ad's animated end-tag graphics exclusively, but also stepped up to the plate with frame-by-frame color correction and other effect tweaks when last-minute creative changes were called for.

Kathryn Bigelow of Independent Media directed the spot, which began airing around Thanksgiving. Brickyard VFX designed the tag graphic "Have A Safe Holiday. Please!" It appears as text at the close of the spot and then tumbles off as part of a long pull-out from Earth.

Other tweaks contributed by Brickyard VFX artists Geoff McAuliffe, Dave Waller and Patrick Poulatian include changing the color of the grey car filmed on set to an eye-popping red, and adding in tire tracks to complete the idea of the Hummer's high-altitude trip.

Discreet Flame and 2d3's Boujou tracking software were used to complete the project.