Fossil's Holiday gets 5.1 treatment

Post, Dec, 2004

VICTORIA, BRITISH COLUMBIA -- The Decibel Collective (www.thedbc.net) recently scored and mixed a :30 spot for Fossil featuring a 5.1 Dolby Surround soundtrack. Holiday is airing theatrically and in HD throughout Europe, Asia and Australia.

Fossil's creative department in Richardson, TX, conceived the spot, which was shot against the music. The Decibel Collective later refined the arrangement, sound design and mix to better work with motion graphics created by Janimation (www.janimation.com) in Dallas.

Janimation created the graphic beats and pulsing imagery with a combination of Softimage|XSI and Adobe After Effects. The spot starts with a young woman in her apartment, playing an alternative rock guitar hook. As her DJ neighbor hears the music through the wall, he decides to join in and mixes in a beat and scratches that build into a full-on, lively groove that unites the music and graphics with swirling sound design elements. The ad concludes with the slogan: "Truly Inspired--Fossil Authentic."

The dBc, a virtual music house, provided music direction to composers Chris White and Ged Flood, who are located in different regions of the UK.