HBO calls on picture mill for new logos - Post News - Home Box Office - Brief Article

Post, Jan, 2002

HOLLYWOOD -- The Picture Mill (www.aspectentertainment.com) was called on by HBO to create a series of logos that are part of the cable network's It's Not TV, It's HBO campaign. This motion design and main title agency created three different logo concepts -- Hyper, Micro and Scale -- each designed to provide a visual ID that directly relates to HBO's viewership and to convey the film- like quality of its original programming.

Each logo begins with an abstract look that culminates into a clear picture of the network. Scott Narrie produced and Rick Probst was executive director. William Lebeda, David Hutchins and Jim Stanek served as designers. Hutchins, Stanek, Brad Berling and Jason Rapp provided animation. The package was edited by Kye Krauter.