Design house Schematic launches - Post News - Brief Article

Post, Jan, 2003

LOS ANGELES -- Emmy award-winning designer Dale Herigstad, Razorfish LA founder Richard D. Titus and Infospace founding executive Paul Taormino have joined forces to launch the design firm Schematic. The new company will work with clients on creating interfaces, visual frameworks, broadcast design and TV solutions.

"The media landscape is undergoing a significant evolution as all the players in the value chain face a dramatic shift in how they've traditionally done business and even more importantly, how their content and brands are delivered and consumed," says Herigstad.

Schematic cofounder Titus adds, "Today's audiences consume multiple media streams in their daily lives, often in parallel, which are delivered across an increasing diversity of platforms, networks and devices. As audiences take control of how they experience and interact with branding, programming, promotion and advertising, companies are forced to address the resulting communications and economic effects. Together we are committed to applying our vision and expertise, solving the challenges around onscreen experiences."