Blur Studio creates robot world for Shania Twain music video - Post News - Brief Article

Post, Jan, 2003

VENICE -- Blur Studio helped send Shania Twain into a futuristic world to battle an army of robots for the new music video of I'm Gonna Getcha Good, directed by Paul Boyd of Form.

Employing a team of 27 animators for the video, Blur combined live-action and with a futuristic CG world, creating a digital double of Twain to show her speeding through this world on a motorcycle while giant robots are in hot pursuit.

Blur used Discreet 3DS Max to create the modeling and animation of the CO world and Eyeon Digital Fusion for the 2D compositing. Live action segments of Twain and her band were shot on a special effects stage-where Blur's motion capture supervisor John Bunt recorded motion capture data simultaneously while filming. This sped up the production process by providing animators with an enormous amount of data that allowed them to create more realistic movement of the digital double. Blur used a motion capture software system called Diva from motion capture studio House of Moves, as well as hardware from Vicon. The digital Twain was used for the racing and high-flying motorcycle stunts, and Blur mapped Twain's face onto the double so they could use it even in close-ups.

Adobe Photoshop was used for texture-mapping; the renderfarm is from Angstrom; Blur's mix of Intel Pentium 4 and AMD processor computers are outfitted with graphics cards from Nvidia. Once Blur had completed the CG work it had to match the original edit -- by freelance editor Paul Sheffield -- which was done via DPS Reality.