Brain Candy - 42.8% of Post subscribers plan to purchase non-linear editor systems - Brief Article - Illustration

Post, Jan, 2003

BRAIN CANDY 42.8% of Post subscribers plan to purchase an NLE within the
next 12 months *

The following are the brands these buyers of NLE systems prefer *


Avid           38.3%
Apple          18.3%
Media 100       8.4%
Adobe           7.2%
Pinnacle        6.4%
Matrox          2.4%
Leitch DPS      2.0%
Sony            2.0%
Accom           1.6%
Discreet        1.2%
Sonic Foundry   1.2%
Other           4.4%

* Source: 2002 Post Online Brand Awareness Study (587 respondents)

Note: Table made from bar graph