A Blind look into rappers' lives - Postings

Post, Jan, 2004

SANTA MONICA -- Design/production company Blind (www.blind.com), here, recently completed work on a design package for the Showtime reality program The Next Episode. The six-part series is produced by Interscope Records and takes a look at undiscovered rappers competing to become the country's next top MC.

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Blind created a number of elements for the package, including a :60 main title sequence. The piece takes viewers on a journey through the lyrics, cities and stages making up an artist's world, using a rapper's journal as the environment. Line drawings of rappers, neighborhoods, lyrics and graffiti come to life through animation. The lines then transition to take the shape of grooves on an LP, showing how rappers' experiences become records.

Adobe's After Effects, Photoshop and Illustrator were used on the project, as was Discreet 3DS Max and Flame, Alias Maya and Maxon Cinema 4D.

Chris Do was creative director for Blind with Elizabeth Hummer executive producing. Atsushi Ishizuka, Maithy Tran and Jason Lowe were animators.