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Post, Jan, 2004
DURHAM, NC -- Agency The Republik (www.therepublik.net) recently completed work on a low-budget, three-spot campaign for first-time client. Sarasota Magazine. The :30 commercials urge viewers to turn off their TVs and get outside. By reading Gulfshore Media's Sarasota Magazine, they can learn about what Florida has to offer.
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The Evacuation, Broken and Sign-off spots were produced by Time Warner Cable Adcast in Morrisville, NC, for under $5,000. Evacuation called on a stock weather map of the area, manipulated in Adobe Photoshop. Sign-off uses Time Warner stock. Each of the spots cuts to text from the cover of the magazine. The tagline, "Get out more--Get more out of Sarasota," helps reinforce the anti-TV theme and offers a call to action. Time Warner's Charles Dawson III handled editing, sound and color.
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