Need to motivate employees? - Post Game - Reebok ad - Brief Article

Post, Feb, 2003

Need to motivate employees? Take a page from Reebok's Terry Tate: Office Linebacker, which features an imposing linebacker crushing a group of office employees for their mistakes and wasteful time at work. The campaign originated as a four-minute short shot in 1999 by young director Rawson Thurber.

Hypnotic picked up the short and The Arnell Group and Reebok financed four new shorts. Santa Monica's The Syndicate did the telecine, Comma in Chicago provided the music and sound design, and POP Sound in Santa Monica mixed the audio