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Industry: Email Alert RSS FeedOne of the most effective Super Bowl ads was Rainbow for HotJobs.com - Post Game - Brand Architecture International - Brief Article
Post, Feb, 2003
One of the most effective Super Bowl ads was Rainbow for HotJobs.com via Brand Architecture International. The spot features a variety of individual factory workers, at their menial jobs, singing the song "Rainbow Connection" from The Muppet Movie wherein Kermit sings the hopeful song as he dreams of getting out of the swamp.
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Dante Ariola of MJZ was the director, Jim Haywood of Spotwelders cut the ad on an Avid Meridian, LA's Endless Noise did music and sound design and Eleven Sound in Santa Monica mixed it
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