Pinnacle planning for NAB - Post News - Pinnacle Systems Inc. picks products for National Association of Broadcasters' show - Brief Article

Post, March, 2002

MOUNTAIN VIEW, CA -- Pinnacle Systems (www.pinnaclesys.com) will be focusing on live production, content delivery, editing, HD and news production at this year's NAB in Las Vegas.

The company will have its complete software family at the show, with releases geared toward editing, compositing, effects, paint, titling and DVD authoring. In the PC editing arena, Pinnacle will be showing its flagship Blue product, which comes from its recent acquisition of Fast. The nonlinear editor is priced around $40K and is touted as an every in/any out" NLE, working with all types of video in their native formats.

Its lower-end, MPEG-based Silver and Purple products will also be at the show. For those interested in editing on the Mac platform, Pinnacle offers CineWave, which ranges in price from $1 2K to $30K for a fully featured system. CineWave provides users with SD or HD editing capabilities on the Mac platform. A new RT version brings realtime compositing, effects, filters and transitions to the release.

Pinnacle Systems also offers the Targa 3000 card for multimedia editing. The card is integrated into numerous third-party systems as part of OEM agreements. Vortex is Pinnacle's networked news system. The solution provides users with access to all media within a news organization from their PC. The system is based on standard IT components making it flexible and scalable. Media is captured at both high and low bit rates, and editing is performed through software, letting editors access material remotely.

Pinnacle is also in the process of developing a solution for connectivity that it has dubbed Palladium. The "networked media solution" will take a few years to realize, and will consist of numerous point products, all sharing a common platform and using common formats and centralized storage. Pinnacle says Palladuim will provide up to 4GB/sec. of bandwidth and thousands of hours of storage.

In related news, a number of Pinnacle's products were used at the Olympics taking place in Salt Lake City. Its FXDeko II was used for character generation and its DVExcel will be used as a 3D DVE. In addition, Pinnacle's Thunder LT clip still server was used during broadcasts.