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Industry: Email Alert RSS FeedUSOC Entertainment Properties: The Olympics and beyond - hopefully - Post News - United States Olympic Committee - Brief Article
Post, March, 2002 by Mark R. Smith
While the Internet is coming more into play, Zappi admits, footage isn't being licensed for the Web yet since it is against OC policy due to the complexities of controlling content on the Web.
While the Web may prove fruitful down the road, the USOC is looking for outside clients to boost revenues. Last fall, USOC cut local newspaper spots in HD for Windstar Studios in Colorado Springs.
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Now that the 2002 games are history it's time to get ready for Athens in 2004--but this time, with an eye cast on broadening the scope of the department and getting a slice of that private sector pie.
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