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Hi-Wire finishes Misunderstanding - Post News

Post, March, 2004

MINNEAPOLIS -- Subway's Misunderstanding spot, out of agency Fallon Worldwide, clears up for viewers the restaurant chain's meaning of "bad". While it's OK to eat bad, occasionally--knowing that it balances out with a healthy Subway sandwich--it is not OK to be bad.

[ILLUSTRATION OMITTED]

That clarification made, a waitress is then reminded that it's not OK to pour coffee on a bad tipper, and a couple is reminded that van art should stay in the '70s.

Hi-Wire (www.hi-wire.com), here, provided numerous post services for the project. Oscar Oboza was colorist, with JP McIntosh assisting. Tony Mills, Curt Ash and assistant Brian Wagner finished the spot using Discreet Fire.

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Misunderstanding was produced by Smuggler and offlined edited by Nomad's (www.nomadedit.com) Jim Hutchins in Santa Monica.

COPYRIGHT 2004 Advanstar Communications, Inc.
COPYRIGHT 2004 Gale Group

 

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