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Industry: Email Alert RSS FeedCreating NBA greats
Post, March, 2005
SANTA MONICA -- Three NBA players are touched by the hand of the Creator and "made to perfection" in Method Studios' (www.methodstudios.com) latest work for Adidas. Conceived by TBWA Chiat/Day, the ad opens in a laboratory-like setting where the Creator sculpts, molds and assembles small-scale models of three NBA players. Each athlete is made to perfection and put under a glass cylinder. The next scene finds the Creator reaching beyond his heavenly lab (with a Creator-sized hand), ripping open the ceiling of a sports arena and placing the players onto a basketball court. The moment the players touch the court they come alive.
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Method used Discreet Flame and Inferno for the compositing and Alias Maya to create the debris.
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