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Post, March, 2006
PHILADELPHIA -- Concrete Pictures (www.concretepictures.com) has continued its work for Discovery Networks US with the completion of two recent projects.
Concrete's creative crew led the development of Discovery Channel's updated "Let's All Discover" brand campaign and graphics. They also created a new :30 spot for Discovery Channel designed promote four special episodes of the series American Chopper.
The "Let's All Discover" on-air package consists of six :10 end pages that are designed to modernize the network's on-air look while showcasing the core values of the network's brand. The end pages position the familiar Discovery globe as an actor, who moves through numerous shows and unique environments. The sequences were created using a combination of Alias Maya, Maxon Cinema 4D, Real Flow and Adobe After Effects.
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The :30 spot Concrete completed touts American Chopper: Fantasy Bikes, in which the Teutel family creates four custom choppers for contest winners.
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