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Industry: Email Alert RSS FeedGuys and Dolls - Postings - MTV's tv commericals - Brief Article
Post, May 1, 2002
NEW YORK -- MTV, in its never-ending quest to appeal to the younger generation, turned to Super-Fi (www.super-fi.com) to create a fresh, hip, new look to promote the networks' popular countdown programs.
With the subtlety of a sledgehammer, the two graphics intensive promos make no mistake about who is the target audience. In What a Guy Wants, images of cool cars morph into hot women as heart pounding heavy metal music, created by Chaz Windus, pounds away.
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The other promo, Ass Kicking Chicks, flashes leading female pop music stars embodying strength and sexuality within a collage of changing graphics. Each pop star appears poised and powerful, posed in a boxing stance, riding motorcycles or otherwise preparing to kick some ass, all set to a techno-rap beat composed by DJ Dub Gabriel. The promos were created entirely at Super-Fi by director Daniel Garcia with the help of designer Jason Harder and roto artist Kenny Yee using Adobe software tools.
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