GSN gets re-branded

Post, May, 2004

SANTA MONICA -- Design house V12 (www.v12.tv) recently completed a graphic re-brand for Game Show Network (GSN). The package includes a new logo, color palette and attitude that reflects the cable network's new programming.

[ILLUSTRATION OMITTED]

V12 initially pitched a graphic look that focused around the logo--a square containing the letters GSN. The square/cube then became a reoccurring theme throughout the package.

According to executive creative director David Sparrgrove, the color palette has a foot in Game Show Network's previous aesthetic, but has been simplified to a selection of blues, white, black and green. The tune-ins are versioned daily in Adobe After Effects, rendered and fed to master control at the network. This way, the highlighted menu items are tightly integrated into the original animation. For example, a box explodes and the tune-in information is composited right onto the side of the box using After Effects and Cinema 4D's camera data.

V12 credits include producer Doug Lay, art directors/designers/animators Camille Chu and Allen Donhauser, designer/animators Jim McDaniels and Anthony Honn, designer Andy Randazzo and editor Alex Rescan. Fruit/Shake in Toluca Lake, CA, handled music and sound design.