SPE redefines content storage

Post, May, 2005 by Mark Smith

CULVER CITY, CA -- Sony Pictures Entertainment (www.sonypicturespost.com), or SPE, has unveiled its plan to streamline the distribution of its film and TV content by leveraging a series of new digital entertainment technology and services created by Ascent Media Group and Hewlett Packard.

By digitizing its library of media assets for film and TV, SPE can create content once and deliver it to its partners and customers many times, in any standard or format, more securely, quickly and cost effectively than before. SPE's first-of-its-kind alliance with AMG and HP will transition the formatting, management and distribution of its portfolio of media assets from traditional analog formats to a "tapeless" digital environment. The move from analog to digital formats dramatically reduces the time and cost required to distribute content for a wide variety of broadcast standards and entertainment formats and allows for increased flexibility in delivery. "This project marks a significant step toward the future of file-based digital content delivery," says SPE senior VP, worldwide product fulfillment Jeff Hargleroad.