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Post, May, 2005
NEW YORK -- Rich Macar of Buttons (www.buttonsny.com) recently handled sound design and mixing on two new spots for The Scotts Company promoting its Ortho Fire Ant Killer pesticide and Scotts Turf Builder. The agency was ML Rogers. Macar used his Digidesign Pro Tools|HD system on the project along with his Sound Miner library.
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Original sound effects, such as Macar's backyard lawn spreader, were recorded to an HHB DAT machine. Additional effects, such as kids playing and other exterior ambiences were also added. Dark ambiances and upbeat music was used to underscore problems and solutions of dealing with fire ants. Favorite Lawn and Two at Once were cut by Convergence's Lora Zaretsky on an Avid Media Composer. Both were directed by Charlie Cole.
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