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Industry: Email Alert RSS FeedSet Spy
Post, June, 2005
HOLLYWOOD -- Ka-chew (www.kachew.com) recently worked with ABC Family to develop a branded campaign around the animated character Set Spy. Set Spy is a 2D female hero that makes her way onto sets in an effort to find out the inside story for ABC Family viewers.
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Ka-chew! created the open and close of the branded segments, as well as a complete tool kit for the network. Vector-based images were also used for the network's online presence. Set Spy was hand drawn and then drawings were scanned and animated in Toon Boom software. The assets and toolbox elements, including poses, lipsync and reaction shots were imported into Adobe After Effects and delivered as a project that ABC Family could use and manipulate to cut into subsequent spots.
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