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Industry: Email Alert RSS FeedMetatechnik minimalizes for MTV
Post, July, 2004
NEW YORK -- Manhattan-based music boutique MetaTechnik (www.metatechnik.com) recently provided sound design for three spots featured in MTV's "Watch and Learn" campaign. The promos center around illustrator MattVescovo's minimalistic. Instructoart printwork, and the soundtracks had to be equally simplistic.
Musical Instruments (pictured) uses a meter to measure a musician's sex appeal. A guitar player's reading is off the scale after an intense solo, while a bassoon player barely registers a blip. Composer Shahin Motia provided the Van Halen-inspired track.
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Three-Second Rule pokes fun at the adage that suggests dropped food is safe to eat if picked up off the floor within three seconds. Motia and Victoria Gross decided to call on sounds that evoke childhood memories. Videogame sounds and an alarm clock were combined to signal when three seconds elapse.
Seattle's Fad Animation and NYC's Hornet handled the animation. NYC's JSM supplied the musical tag.
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