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Industry: Email Alert RSS FeedHeartfelt animation - Postings - Brief Article
Post, August, 2003
NEW YORK -- To introduce AnMed's new heart care facility, Buzzco (www.buzzzco.com) created an animated spot in which a character carrying a giant red heart walks precariously on top of type that spells out the facility's tagline "Don't Trust Your Heart to Anyone Else."
The spot was conceived by Sterrett Dymond Stewart Advertising in Charlotte, NC, and builds on similar print and billboard ads created by illustrator Paul Zwolak.
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The man was hand drawn and animated using Corel Painter and Adobe After Effects. Corel Painter replicates hand-painted cels with brush strokes and overpainting. The moving lettering was a combination of hand drawings created using Photoshop and After Effects.
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