Team effort for Vanilla Coke - Post News - Brief Article

Post, Sept, 2002

SANTA MONICA --A number of Santa Monica post houses contributed to Coca-Cola's latest campaign, which features actor Chazz Palminteri as an intimidating mob figure who promotes the new VANILLA COKE.

Conceived by The Martin Agency, Fence and Closet were edited by Paul Norling of FilmCore, color corrected by Stefan Sonnenfeld at Company 3 and mixed by Mitch Dorf at POP Sound.

In Fence, a young man strolls down the sidewalk and comes upon a wooden wall with a hole. He cautiously sticks his head in and is immediately caught in a headlock by Palminteri, who states, "Your youth and curiosity have served you well:' His henchman emerges from the shadows and presents the boy with a Vanilla Coke, which the youth sips excitedly before being thrust back out into the street.

Closet follows a similar theme with the youth looking into a peephole in a wooden door.A young man is instantly pulled to the other side where Palminteri states that curiosity often comes with repercussions. But in this case, he rewards the young man's curiosity with the new Vanilla Coke before throwing him out.

Villains in Beverly Hills produced the two :30 spots, with A52 Los Angeles handling the online. FilmCore's Norling and POP Sound's Dorf both added sound design to the project.