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Industry: Email Alert RSS FeedBreakaway borrows
Post, Sept, 2004
BOULDER, CO -- TDA Advertising, here, got creative for client Breakaway Sports by re-purposing another company's commercial to promote the lacrosse equipment retailer. Using a spot from the Ferrero Auto Center in Loveland, CO, the creative team was able to deliver a commercial to Breakaway for just $500.
The "re-purpose" concept was even humorously mentioned in the spot itself, supporting the retailer's belief in helping "to keep prices down."
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42 Productions (www.42productions.com) in Boulder provided post services for the project, including graphics, which were laid over the existing commercial. Paul Lee served as editor/graphics artist on the project using Apple's Final Cut Pro, running on a Mac G4, for editing and the tool's titling capabilities for the graphic's text. Engineer/colorist-in-training Spencer Blair used Digidesign Pro Tools to record his own voice for the spot's VO. Owner/founder Peter Coggan served as executive producer on the project.
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