Selling Your Crafts. - Review - book review

Arts & Activities, Dec, 2000 by Ivan E. Johnson

SELLING YOUR CRAFTS (1999; $18.95), by Susan Joy Sager. Allworth Press, 10 E. 23rd St., New York, NY 10010.

Here is a book offering so much more than an ordinary how-to book. Susan Sager is known to many craftsmen for "ARTBIZ," a center for professional development of artists and craftspeople. In the first chapters, she establishes for us, with interviews of experienced and professionally known craftsmen, a picture of a successful artist-cum-businessperson in today's marketplace. Practices and images have changed greatly since 1950: national craft fairs, the important new role of workshops as settings for training and the relationship of selling one's wares to the market. Above all, Sager creates an awareness of new standards for quality and achievement.-I.E.J. For information about this publication, circle No. 399 on the Reader Service Card.