Crm, R.I.P - Internet Advertising Bureau now Interactive Advertising Bureau - Industry Trend or Event - Brief Article
Industry Standard, The, April 23, 2001 by Alex Lash
The Internet Advertising Bureau last week changed its name to the Interactive Advertising Bureau. If the economy stays in the hole, the group is expected to switch to the Intermittent Advertising Bureau, then the Infrequent Advertising Bureau.
COPYRIGHT 2001 Standard Media International
COPYRIGHT 2001 Gale Group
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