Taking A Shot - Gateway's marketing strategy - Company Business and Marketing - Brief Article
Industry Standard, The, June 11, 2001 by Andrew Morse
TAKING A SHOT: Computer seller Gateway declared war on its competition, promising to beat the prices of similar products made by other companies. The San Diego-based firm will run ads touting its program -- the newspaper and television pitches feature the tag line "PC Price War ... ? Cool" - which it hopes will help combat slowing sales.
COPYRIGHT 2001 Standard Media International
COPYRIGHT 2001 Gale Group
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