Taking A Shot - Gateway's marketing strategy - Company Business and Marketing - Brief Article
Industry Standard, The, June 11, 2001 by Andrew Morse
TAKING A SHOT: Computer seller Gateway declared war on its competition, promising to beat the prices of similar products made by other companies. The San Diego-based firm will run ads touting its program -- the newspaper and television pitches feature the tag line "PC Price War ... ? Cool" - which it hopes will help combat slowing sales.
COPYRIGHT 2001 Standard Media International
COPYRIGHT 2001 Gale Group
Most Recent Technology Articles
- TELECOMMUNICATIONS : TELECOMS PACKAGE LEAVES COMMISSION, EP AND COUNCIL IN DISCORD.
- TELECOMMUNICATIONS : MEPS PRESSED TO FINALISE TELECOMS PACKAGE.
- AUTHORS' RIGHTS : PARIS PUTS GRADUATED RESPONSE' ON AUDIOVISUAL COUNCIL'S AGENDA.
- RAIFFEISEN INFORMATIK BUY OF PC-WARE AUTHORISED.
- MOBILE TELEPHONY : REDING OBTAINS "STRONG AGREEMENT" ON ROAMING.
Most Recent Technology Publications
Most Popular Technology Articles
- What is precision air conditioning and why is it necessary?
- Business process re-engineering in the small firm: A case study
- BizRate to monitor in-store customer satisfaction for Office Depot stores - Market Intelligence
- Base course modification through stabilization using cement and bitumen
- Speed control of separately excited DC motor
Most Popular Technology Publications
Content provided in partnership with http://findarticles.com/source//
Sponsored by Merrill Lynch